Discover how our client achieved enhanced performance through a combination of PPC best practices, methodical campaign building, and transparent accountability.
Our client is a "one-stop-shop" for a customer's plumbing and building needs and offers a varied inventory of items for both household and commercial use. Their fleet of cars satisfies local needs, but thanks to their vast network of national couriers, they are unrestricted by geography. They are an independent, family-run builders and plumbers merchant that promises to provide a comprehensive selection of materials and goods at exceptionally low costs.
First contacting us with a 6-month SEO and PPC contract, our client initially had complex shipping issues. In addition, the building industry's seasonality and potential effects on performance were another critical factor in deciding the effectiveness of campaigns.
Our media team has fiercely fought the difficulties the customer was initially experiencing, and we have already begun to see some promising outcomes. Due to the requirement to align the campaign structure with the website structure, we started to build up the "light side building materials" area of the client's website at their request.
By spotting opportunities and gradually making adjustments to find the best way to take advantage of them, the performance on the account has been improved and sustained. We changed our strategy as soon as we realized that our foundations were directly impacting sales. It included expanding the account through Google Search so that it now affects all of their items.
The clients' openness to adapt and eagerness to expand the paid channel have aided the outcomes.
In order to assess the impact of seasonality in the building trade, we conducted a thorough analysis of year-over-year (YoY) transactions for 2021 and 2022. Specifically focusing on the three-month period from September to November, we observed a significant increase of 149.77% in YoY transactions. Notably, our Paid Search efforts in November contributed to the highest increase, reaching an impressive 302%.
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